Marketing Communications For Emirates Airlines

Communications Technology Communications for trade, Advertising and Public traffic Omar M. A. Khan Michael Barnes 9th February 2007 BA Marketing and Advertising Year 1 Group 1 Contents paginate principal(prenominal) Report Pages crimp and entrancePage 3 ResultsPage 4 ConclusionsPage 8 Supplementary Pages Bibliography & ReferencesPage 9 countermand The report covers 5 examples of intercourses engineering science involved with the marketing, advertising and mankind dealing strategies of Emirates Airlines. It includes an introduction followed by paragraphs reviewing Corporate personal identity and visual Image, Direct Marketing, E-Marketing, Sponsorships and Advertising, as well as a Conclusion discussing the possible future of colloquy technology with Emirates Airlines. Introduction Emirates Airlines, part of the Emirates Group, is currently one of the leading corporations in the note hose industry. As well as having an ext ensive come in of awards and commendations for every kind of service under its belt Emirates gloat is characterised by two key features, continuous explosive befool and a constant focus on top pure tone service.

In terms of its marketing, advertising and public relations strategy, prudence to detail at every point of public conversation is what has made Emirates sustain itself in being a come apart apart from its competitors in the aviation service. Uses of communication technology from the little picture when considering its collective individualism and image, to the larger sponsorships and mass advertising at the FIFA World Cup 2006, depart all be disc! ussed in detail respectively and depart then fold to distinguish Emirates as one of the more or less recognised airline brands around the world. Results Corporate Identity & Visual Image Emirates corporate identity has contributed significantly to its recognisable and postgraduate image worldwide. As smith explains To be effective, a corporate identity must be...If you penury to get a plenteous essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper